what are the different types of signage?
Signages can be a type of information board that includes both paper and electronic ones.
Signages provide point-to-point direct marketing at a location. It is considered to be an effective marketing tool that includes indoor & outdoor placements. Signages are mainly used for promoting products or services at any particular location.
Signages mainly include commercial signage & digital signage. The main idea behind signages is to inform or highlight something about products or services to potential customers, who are passing near or by the location.
Signages can be both indoor & outdoor signs that are available in many different styles. Signages mainly include boards, billboards, lightboxes, shopfronts, and other poster or display cases. Signage has the highest opening rate when compared to other marketing tools like television advertisement etc.
The most common types of signage are outlines below:
Signages can be categorized as indoor and outdoor signage. Both have their unique features as listed below:
Indoor Signage: Signages that are used inside a building to promote products or services at a particular location include things like display racks, advertisements, banners, etc. Digital Signage is becoming an important part of commercial signage.
Indoor Signage
1) Sign Boards
Signboards are mainly used for promoting products or services at a particular location. Signboards are available in many different shapes and sizes. The signboard mainly includes rectangle-shaped outdoor signs. Sign Boards are printed on plain paper, which is pasted over wooden panels. Signage can be diverse with respect to their sizes & shape according to the requirement of the clients.
2) Light Boxes
Signage lightboxes are mainly used for promotion in malls and shops. Signages mainly include electronic and paper boards. Sign lights boxes can be either wall-mounted or portable according to the requirement of clients.
3) Banners/Buntings
Signage banners include all types of flags that are used outdoors, which includes table flags, flag banners, etc. Signage banners are printed on high-quality polyester fabric and can be used in various events & occasions.
4) Digital Signage
Digital Signages include electronic signage that is used for promoting products or services. Signages include Plasma Displays and LCD screens that are connected to a computer or a Signage Player. Signages are mainly used for indoor promotions at malls, shops, etc.
Digital Signage is an effective tool that includes electronic Signboards that are generally based on LCD screens and Connected Sign Players. Signage Boards can be used to share messages that give detailed instructions about specific products or services provided. Signage Boards are mainly used for sharing promotional messages with potential customers. Signage Players are Signage Displays that include Sign Signages, Signage Boards, etc. Signage Players can support any kind of content like text files, graphic files, image files, audio files, video files, etc.
Outdoor Signage
Outdoor signage is mainly used to grab the attention of potential customers & passersby. Signages are mainly outdoor signage, which includes Sign Boards, Signage cases, etc. Signage is limited to interior spaces where there is no natural daylight or views so the Signage Board has become an important part of marketing. Sign Boards can be used for promoting anything ranging from products & services to upcoming events & festivals. Sign Boards are mainly used as a temporary solution and can be designed and changed according to the requirement of clients. Signage Sign Boards come in different shapes and sizes depending on the type of requirement of clients.
1) Sign Boards
Sign Boards generally include non-illuminated Signage that is used for promotion at a particular location. Signage Sign Boards include Sign Boards, Signage cases, etc. Sign Boards are printed on paper or cloth fabric and can be either wooden or plastic as well as aluminum/stainless steel based on the requirement of clients.
2) Signage Cases
Signage cases include all types of boxes that are used for outdoor Signage. Signage cases can be designed and printed according to the requirement of clients. Signage cases generally include rectangular boxes, which have either one or two sides, depending on the size of the Signage case.
3) Digital Signage
Digital Signages include electronic signage that is used for promoting products or services. Signages include Plasma Displays and LCD screens that are connected to a computer or Signage Player. Signages are mainly used for promoting products & services indoors, which includes malls, shops, etc.
Sign Boards are generally available in different shapes including rectangular boards, square boards, circular boards, etc., depending on the requirement of clients. Sign Boards can be printed on Signage boards using Sign Boards printers. Sign Boards printers make use of Signage ink to print images and texts on Signage boards. Sign Boards are mainly used as a temporary solution and should be designed and changed according to the requirement of clients.
4) Wayfinding Signage
Wayfinding Signage is Signage that includes Signage Boards, Signage cases, etc., which are used for providing directions inside a building or an area. Wayfinding Signage is essential for providing information about various destinations & points of interest at indoor places like malls, airports, railway stations, bus stops, etc. Wayfinding Signage allows people to find their way to restrooms, restaurants, shops & showrooms, cafes, etc. Signage Sign Boards come in different sizes and shapes depending on the requirement of clients.
5) Pylon Signage
Pylon Signage Signage Sign Boards are Sign Boards that are used to direct customers towards different destinations. Pylon Signage Signage Sign Boards are generally used for providing information about the location of different places, including shops & showrooms, restaurants, etc.
6) Banner Signs
Banner Signs Signage Sign Boards include banners that are usually attached to buildings & poles & are used for promoting products or services. Banner Sign Boards Signage Sign Boards can be designed accordingly and can be printed on Signage boards using Signage printers.
7) Ground Signages
Ground Signages include everything that is used for promoting products or services at ground level. Like Pylon Signage, Ground Signages can be Sign Boards, Signage cases, Signage Sign Boards & Signage boards. Ground Signages can be used at various places including sidewalks or streets for promoting products or services in a particular area.
8) Road Signages
Signage Sign Boards include Sign Boards and Signage cases that are fixed at roadsides and used for providing information about the locations of different places. Road Signages Sign Boards can be designed by clients as per their requirements and can be printed using Signage printers.